Matt
Founder & Developer
Full-stack developer turned agency owner. Handles the design, the SEO, and picks up the phone when you call. Based in Cherry Hill. Probably ate at the same diner as you last weekend.
About
Built Different, on Purpose
We’re a small agency that does one thing well: build fast, honest websites for home service businesses that actually bring in calls.
The Story
Why Good Bones Digital Exists
I started Good Bones Digital because home service businesses deserve better than what most agencies deliver. A plumber shouldn’t pay $5,000 for a WordPress site that scores 30 on Google PageSpeed. An HVAC company shouldn’t be locked into a contract with an agency that won’t hand over their own domain.
These are good businesses run by good people. They need a fast website, a Google Business Profile that actually works, and someone who picks up the phone when something breaks. Not a marketing agency with a ping-pong table and a 47-slide deck.
That’s what we do. Every site loads in under 2 seconds, scores 90+ on Lighthouse, and is built to rank on Google. We publish our pricing. We don’t lock you into contracts. And you own everything we build.
The name says it all: a house with good bones has solid structure, clean lines, and room to grow. That’s what we build for your business online.
Local Roots
Cherry Hill, South Jersey
We’re based in Cherry Hill, NJ, not a faceless agency in another state. We know the neighborhoods, the businesses, and the customers you’re trying to reach.
When we optimize your Google Business Profile, we know which zip codes matter. When we write your service pages, we know the towns your customers are searching from. Haddonfield, Voorhees, Marlton, Collingswood, Mount Laurel. We’re your neighbors.
Local knowledge isn’t just a nice-to-have. It’s the difference between generic SEO and actually showing up when someone in your area searches “plumber near me.”
What We Stand For
Our Values
Four principles that guide every project we take on.
Speed
Your site goes live in under two weeks. Our sites load in under 2 seconds. We don’t waste your time or your customers’ patience.
Transparency
Our pricing is on the website. No hidden fees, no “call for a quote” games. You know what you’re paying before we start.
Results
We measure everything. PageSpeed scores, search rankings, calls generated. If it doesn’t move the needle, we don’t pitch it.
Ownership
You own the code, the content, and the domain. No lock-in, no hostage situations. If you leave, you take everything with you.
The Team